What is the Wrangler National Finals Rodeo WNFR?

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The Wrangler National Finals Rodeo (WNFR) is the premier sporting event of the Professional Rodeo Cowboy’s Association (PRCA), akin to its very own super league.

Taking place in Las Vegas, Nevada it runs for consecutive 10-12 days.

Richmond Champion

This is no ordinary small scale event, to become eligible for it, cowboys and cowgirls have to compete and win in our many divisional events held in different states.

It is the grand showdown, the final event for the year of the PRCA circuit and winners are decided based on who raised the money in their particular event/area of expertise. Like in other rodeo events held by the PRCA, the Wrangler NFR awards prizes in these events tie-down roping, bull riding, saddle bronc riding, bareback riding, barrel racing, steer wrestling and team roping.

The NFR was inaugurated in 1958 and first held in Dallas in 1959. Over the years it was hosted at many different cities and venues until finally a monumental deal was signed in 2001 and the NFR became the Wrangler NFR.

Wrangler had signed a sponsorship deal and thus became the first title sponsor.

2016 Wrangler NFR World Champions

This event is it, the culmination and year’s worth of payoff to stories and tales of grit, fortitude, and determination. Make your way down and get the chance to witness the best of modern men and women following in the footsteps of their great ancestors in an attempt to recapture that wild western spirit again.

The WNFR is broadcasted live on CBS but there is nothing quite like taking the trip and seeing it in person, soak in the smells of bull and sweat and for 10 days get to see the best of modern cowboys and girls test it out with nature.

Sage Kimzey, 3X WNFR Qualifier and 2X World Champion Bull Rider at the 2016 Wrangler NFR in Las Vegas

Aaron Kuhl

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life. Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion. After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth. Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community. Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the American Heart Association, the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and Darkhorse Benefits and Operation Guardian (among others), reflecting his dedication to giving back and strengthening the community he calls home. Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.