A legend, role model, and leader by example to cowboys and bull riders


Hall of Fame and World Champion Bull Rider Charlie Sampson riding a gigantic bull named “HR” at the 1981 National Finals Rodeo in Oklahoma City, Oklahoma.
Charles “Charlie” Sampson is a Hall of Fame and World Champion Bull Rider who has shown the world exactly what an uplifting role model should look like. A first-class man of integrity, determination, accomplishment, kindness, and when you think about it there are a million other positive words that could be used to describe Mr. Charlie Sampson.
He is a family man, a true man of faith, who had a vision as a young boy to become a cowboy. For an extended reading on Sampson’s remarkable journey, I recommend reading the October 1994
Western Styles magazine article, “End of the Ride” by Anne Lang.
With a long list of awards and wins as a bull riding champion, his greatest achievement was becoming the first African American in the history of the sport to win the World Bull Riding Championship in 1982. Today, Hall of Fame and World Champion Charlie Sampson is happily retired and spends his time teaching young riders the fundamental techniques on how to be a true bull rider from inside the chutes to the rodeo arena.
Sampson is truly a leader by example, he spends a large majority of his time giving back to the community. In fact, he travels around the country in order to raise money for the Boys & Girls Clubs and Boy Scouts of America.
Cowboy Lifestyle Network has had the privilege to see Mr. Sampson in action at Cactus Creek Ranch in Pueblo, Colorado; as a matter of fact, the kids could not get enough of Charlie and all of his bull riding advice.
They were truly eager to learn from all the rodeo skills that Charlie Sampson had to offer, as even some of the most simplest techniques that seemed like common sense could make all the difference when it comes to a bull riders confidence and safety.


World Champion Bull Rider Charlie Sampson and CLN’s Writer Aaron Kuhl hanging out just north of Pueblo, Colorado
Charlie Sampson is a longtime friend of the Cowboy Lifestyle Network; in which, he has given insight on the techniques of his own individual style.
Besides, Sampson is as confident and genuine as a cowboy can get and CLN couldn’t be more honored to introduce the exclusive video,“How to Bridle your Horse” by the one and only, Charlie Sampson.
Ever had a burning desire to know how Charlie Sampson bridles his horse?
Cowboy Lifestyle Network wanted to know and thought you would to.Take a look how he makes his horse stay calm during the process.
Click on’ & Hang on’ because Charlie Sampson is going to reveal his secret to you!
Aaron Kuhl Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life. Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion. After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth. Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community. Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home. Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.