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July 19-24th kicks off the 85th anniversary of Ogden Pioneer Days in Ogden, Utah. This celebration started in 1934 when Ogden City Mayor, Harman W. Peery, wanted to entice tourists to visit the city while boosting the local townspeople’s moral. Peery Organized a western festival, making it a national attraction. Today it is Utah’s biggest and best state celebration, and it is also ranked the top five largest outdoor rodeos in the Professional Rodeo Cowboys Association (PRCA).
Wrangler Tough Enough to Wear Pink provides a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.
To date, the campaign has raised over $28 million dollars for breast cancer charities, much of which stays right in the community.