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Wrangler Jeans Brings on the Pardi

Jon Pardi is no stranger to the country cowboy way of life, growing up in northern California he was able to start singing and roping at an early age.

Jon Pardi is no stranger to the country cowboy way of life, growing up in northern California he was able to start singing and roping at an early age. His sound is a great mix between new school and old school country where you can tell who his influencers were, which it seemed like such a natural fit when Wrangler Jeans pulled him in as the new face of Wrangler Retro.
Since the first time I saw Jon Pardi perform in Nashville at the Silver Dollar Saloon back in 2013, to a PBR event he performed after in Minneapolis MN 2014, to a local county fair in Iowa even wearing their local FFA t-shirt on stage in 2015, to the main stage this last year at the massive Summerfest in Milwaukee Wisconsin, he has been as passionate about giving the crowd a fantastic show every time and has only gotten better!

Watching Jon bring back more of the classic styles on stage, in his videos, and in the arena has been refreshing. Watching him around a horse and meeting his lil red heeler “Cowboy” you know that he is just as real as his songs. He will admit some roping days are better than others but he enjoys it and keeps working hard at getting better. His work ethic fits right into the heritage that Wrangler Jeans has promoted during their continued span as America’s denim headquarters. Yet as this Retro Collection showcases their cutting-edge jeans and shirts featuring fresh designs, updated fabrics, and a variety of modern fit options, Wrangler Retro is for those who aren’t afraid to get a little dirt on their boots.

It’s a funny thing about the rodeo world and the country music world, it is like living in a big-small town. Everyone seems to know everyone. When I was talking to singer/songwriter Brice Long back when he was doing RFD-TV’s Western Review during the Wrangler National Finals Rodeo I was blown away when Brice had mentioned that he had written “heartache on the dance floor” along with a couple other songs with Jon and was excited to see them get such a great response!  I had mentioned to Brice that I was impressed with how comfortable Jon looked on the horse in his video and found out that it was actually one of Brice’s horses! Again, I realized what a fun small world when two guys that are in the country music scene can get together both in and out of the arena.

With Jon Pardi’s love of the western lifestyle and bringing back a more traditional country sound and look, it is great to see that Wrangler Retro has taken notice and brought him to the forefront. His great success with his gold-selling breakthrough album California Sunrise, which debuted No. 1 on the Billboard country album chart and produced three consecutive No. 1 songs, “Dirt On My Boots,” “Head Over Boots,” and “Heartache on the Dancefloor.”  has him solidified in the country music listeners hearts just like Wrangler has done with their denim. I am excited to see what this year brings with their partnership. Already it was fun to watch this video of how Jon gets his jeans to have that custom tight look yet still have stack even with those long legs plus room for his boots!

As an ACM New Male Vocalist of the Year award-winning singer/songwriter and AMA nominee, Pardi can be seen next with Dierks Bentley on his upcoming Burning Man Tour, starting January 2019, with the iconic Wrangler patch no doubt on his Retros. Here is what both Jon and Dierks had to say about this year’s upcoming tour.

If you would like to see more of the Wrangler Retro collection click here, and make sure to catch Jon on the road with this upcoming tour and request his music to your local stations plus download his music on all the places you can. This country music singer is going places fast and we can’t wait to cover it all.

You can check out what Wrangler thinks about bringing on the Pardi in their tween below. Make sure to follow for all the newest updates on Jon and the newest Retro Trends.

Follow Jon Pardi on social to hear all of his latest updates and you can catch this exclusive interview with him here.
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Britt is a sassy midwest based blonde with a contagious smile and laugh. Follow along as she covers rodeos, fashion, and all branches of country music across the states! She is a trend spotter, traveler, personal stylist, country radio show host, adventurer, and fluffy coffee drinker. Find out more on

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