Founded in 2009, the Wrangler® National Patriot™ is a year-round program developed to help raise funds to support American military veterans and their families and to serve as inspiration for all Americans to rally around each other in patriotism.
Wrangler donates a portion of the proceeds of Wrangler National Patriot shirts to charities providing support to military veterans and their families. The Wrangler National Patriot shirts are available to rodeos across the country as well as western specialty retailers nationwide that carry Wrangler Western Wear.
Wrangler continues to enlist the help of rodeo committees and fans across the nation to help raise funds to support wounded or fallen American veterans and their families. The funds raised are donated directly by the rodeo committees to local charities. Through the Wrangler® National Patriot™ program, funding and support goes out to America’s wounded and fallen troops and their families. For every Wrangler® National Patriot™ George Strait – Red, white & blue shirt sold, a portion of the proceeds will be donated to military charities. Since its inception in 2009, Wrangler® National Patriot™ has raised over $777,000 with the Western Industry raising over $1.2 million.
Wrangler also works directly with American300 placing mentors with military members serving around the world. Annually Jeff Chadwick leads the Wrangler National Patriot Memorial Day Tour comprised of cowboys and cowgirls volunteering to go aboard and visit troops.