Introducing the fashion collab you never knew you needed: Wrangler x Coors Banquet! Two of the most recognizable names in rodeo and western culture have come together for a limited-edition apparel collection that brings together timeless design, quality materials, and rich brand history. The result? A lineup of everyday pieces that reflect the authenticity both brands are known for – no gimmicks, just well-executed gear built to last.

The Wrangler x Coors Banquet collection includes over 20 pieces ranging from denim and graphic tees to outerwear and accessories. Every item is designed with intention – drawing from both brands’ archives while delivering something new for today’s rodeo fans and Western enthusiasts.

What’s in the Collection

The lineup includes:

• Classic Wrangler Cowboy Cut jeans with limited-edition copper hardware
• Denim vests and jackets with Coors Banquet detailing
• Graphic tees and pullovers featuring subtle co-branding
• Western-inspired patches and embroidery
• Hoodies and flannels built for cooler nights at the arena

The color palette leans into earth tones, aged denim, and vintage graphics – easygoing staples with a worn-in feel and lasting style.

“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations. We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”

Marcelo Pascoa
Vice President of Marketing for the Coors Family of Brands

A Campaign That Breaks the Mold

The launch is supported by a standout campaign titled “Rocky Mountain Watercolors,” featuring artwork painted with actual Coors Banquet beer. Created by artist Caitlin Hatch, the pieces capture quiet, cinematic moments of Western life like riders in motion, open landscapes, and timeworn gear. It’s a fresh approach to a Western campaign – artful, not overproduced, and rooted in real culture.

“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure. Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”

John Meagher
Vice President of Global Brand Marketing at Wrangler.

Taking It on the Road

To bring the experience to fans, Wrangler and Coors Banquet are launching a three-city “Legends of the West Tour,” at local bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). The experience will feature the full merch line available for purchase online, exclusive giveaways, a surprise musical guest, and more!

Bring home your own piece of the collection via a Wrangler store or select western retailers, and online at shop.coors.com or wrangler.com. Ten prints of the one-of-a-kind watercolor art will be made available each weekday at noon CST at shop.coors.com starting August 21 through September 3, while supplies last.

Ride all Day. Raise One Afterwards!

Wrangler

The Western Wear icon since 1947, Wrangler is an authentic American brand with a rich legacy rooted in the Western Lifestyle. The brand is the title sponsor of the Wrangler National Finals Rodeo and a supporter of hundreds of western events across North America. From the greatest rodeo cowboys and cowgirls in the world, like Stetson Wright, JB Mauney, and Hailey Kinsel, to headlining country music artists, George Strait, Lainey Wilson, and Cody Johnson, Wrangler is the brand of choice for the biggest stars in the West. Long Live Cowboys! Long Live Cowgirls!

Coors Banquet

Coors Banquet is celebrating 152 years in 2025. For those 150-plus years, they haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the rodeo sponsor for the NFR (National Finals Rodeo). Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrel men in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.