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The rodeo showcases the events that the cowboys normally participate in daily when on their own ranches. The rodeo is fantastic and unique, particularly because Pete Coors himself is present. There are also scheduled times for dinner and beer.
The rodeo used to be called the Coors Ranch Rodeo. From 1987 to 2007, it was considered the summer’s kick-off event, marking the beginning of a new season. For 20 years, the Reed Family and the Coors from Amarillo directed the rodeo. Today, the Coors Cowboy Club oversees and runs the rodeo with the same dedication as the original rodeo runners.
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