Best Social Media and Online Digital Strategies at the 2013 NFR

CLN talks about the importance of being social in the 21st Century when utilizing social media channels like Instagram, Facebook, Twitter and Snapchat for better exposure in the Western industry.

Reviews

by
Aaron Kuhl
01/10/2014

The Legendary Charro and extremely GOOGLE”ABLE” Winning Trick Roper, Tomas Garcilazo, instantly got a 1,000+ likes on CLN’s Instagram at the beginning of #NFR13.

Every December in Las Vegas, cowboys and cowgirls gather in massive droves to be a part of an experience of a lifetime at the Wrangler National Finals Rodeo. The NFR is a unique setting where the toughest leaders in rodeo come to partake in the most aggressive competition the sport has to offer. While at the same time, spectators and fans from around the world all connect to their inner cowboy and are increasingly getting more social.
As a result, more and more WNFR contestants are beginning to understand the importance of social media and are now engaging their fans with a stronger online presence. On the contrary, the greater majority of contestants at the 2013 NFR do not quite grasp the importance of social media as a marketing and relationship-building tool between themselves and their fans, sponsors, etc.
iphone-cowboy_snow_carlton_01bw

The truth is, Internet presence is key in this day and age and is now very much apart of cowboy culture. Especially considering that Western enthusiasts are able to access the Web easier than ever with their personal computers, tablets, and mobile devices. Cowboy Lifestyle Network urges both cowboys and companies within the Western industry to take the challenge and integrate internet-based destinations and social media into their 2014 digital strategy. For instance, creating a “Fan Page” has become an extremely valuable asset on Facebook. In fact, it has now taken on greater significance by capturing the awareness and strong interest of advertisers, businesses, consumers, and marketers.
Large corporations are now beginning to see the immense value in connecting with their consumer online and are adopting social media and online content strategies into their annual budget. For example, Wrangler Specialty Apparel recently launched their beta site offering wrangler-network_logo_alternate

streaming videos of select PRCA rodeos, videos, music, and a blog, titled the “Wrangler Network.” After all, prior to recent social media and other online digital strategies, only traditionally-oriented media companies have been able to monetize advertising dollars.
Social is now becoming more visible than ever with channels like Instagram, Facebook, Twitter, Google+ and Snapchat. CLN believes being social and “Google–able“ is extremely important in a digital age; after all, social media has many great features and is a beneficial utility for enhancing current relationships and establishing new relationships with rodeo fans.

CLN Insider: The Cooper Brothers and Wright Brothers are killing it on Social Media and Google

Click on’ and Hang on’ as you stay connected with all of Cowboy Lifestyle Network’s social channels for daily updates!
By: Aaron Kuhl (@aarontkuhl)

Last Updated on 02/11/2019 by Aaron Kuhl

About the Author:

Aaron Kuhl

Biography:

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life.

Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion.

After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth.

Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community.

Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home.

Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.