Denver-based Molson Coors Brewing Company recently took over the remaining portion – 58 percent – of the MillerCoors company that it didn’t already own, according to a Denver Post article. This doubled the company’s size and makes it the third-largest beer company in the world. The approximately $12 billion acquisition will double Molson Coors’ total number of employees to 18,000 from 9,000.
Coors lifts a glass to rodeo, firefighters
#FastFact: The US beer industry employs nearly 1.75 million hard-working Americans like Shawn.
The Coors company is a long-time supporter of all things rodeo. According to an article in CowboyLifestyleNetwork.com, the sponsorship between Coors Banquet and the Professional Rodeo Cowboys Association (PRCA) dates back to 1980, making it one of the longest-running associations in professional rodeo. The Coors Brewing Company sponsors a number of events on the rodeo circuit.
Coors also has numerous charitable and community interests, including donating to a fund to offer support for firefighters in the West. Coors teamed with the Wildland Firefighter Foundation, an organization based in Boise, Idaho for the Protect Our West campaign. The Foundation honors firefighters in multiple ways, including a fund that provides financial assistance to families of fallen and injured wildland firefighters. Coors donates money to the Foundation for every case of Coors Banquet sold in Alaska, Arizona, California, Idaho, Nevada, Oregon and Washington, up to $250,000.
A long, rich history
The Coors Brewing Company is a regional division of the Molson Coors Brewing Company. The U.S. operations are part of a joint venture with SABMiller called MillerCoors. Coors now operates a brewery in Golden, Colorado that is the world’s largest single brewery facility, according to the Oxford Companion to Beer.
Golden Brewery was originally launched in Colorado in 1873 by German immigrants Adolph Coors and Jacob Schueler. Coors contributed $2,000 to the original investment while his business partner Schueler put in $18,000. In 1880, Coors bought out his partner and became sole owner of the brewery. It appears that Adolph Coors made a smart investment!
Throughout the past 25 years Hollywood’s Productions, Inc. has provided MillerCoors with successful mobile marketing activation campaigns at various events, such as, PRCA Pro Rodeo’s, NASCAR and ACM Academy of Country Music Awards, to name a few. As well as experiential mobile marketing for Country Music artists like Luke Bryan and Jason Aldean.
Carolyn Sostrom is a long-time Arizona resident who loves desert sunsets, warm weather, Zumba, and the Western lifestyle. She attended Saguaro High School in Scottsdale and then Arizona State University, earning a bachelor’s degree in journalism. Similarly to the protagonist in *The Devil Wears Prada*, Carolyn moved to New York City right after college. She started working for the fashion magazine company Conde Nast but never transitioned to the dark side. After a few years, she left New York in the rearview mirror and returned to her home state, taking a reporter job at the *Apache Junction Independent*. With over 30 years of freelance writing experience, Carolyn especially enjoys writing about community events and profiling individuals who are making a difference in their communities. She had the pleasure of interviewing a variety of cowboy personalities for an article she wrote for the *Scottsdale Independent* about the history of DC Ranch and its roots as a working ranch. Now, her Western adventures with CLN have her diving into the rugged automotive scene, exploring the trucks and rigs cowboys rely on for work, home, and play, a niche where grit meets horsepower. She works at Raising Special Kids, a nonprofit resource center for families of children with disabilities and special healthcare needs. Carolyn also volunteers with the Autism Society of Greater Phoenix. Carolyn believes that everyone has a story, and she loves connecting with others to hear their stories. She’s dedicated to ethical journalism and accurate reporting, which shines through in her storytelling.
