March 23, 2023 – Fort Worth, TX — The Cowboy Channel is proud to announce the creation of a separate feed for Spanish-language viewers providing full coverage of all performances of the PRCA’s Top 10 rodeos. Spanish language productions for Fort Worth, San Antonio, Houston, Austin, San Angelo, Reno, Calgary, Cheyenne, Salinas, Pendleton, and the Wrangler NFR in Las Vegas will be offered as part of a monthly or yearly subscription to the PRCA on Cowboy Channel Plus app. The first live broadcast feed of The Cowboy Channel Deportes will start on June 15th with the Reno Rodeo. The Cowboy Channel Deportes will also be offered on a regional basis to Spanish-language cable and broadcast channels to support these rodeos and to help develop new fan support in their respective local markets.
“Our #1 goal at The Cowboy Channel has always been to grow the fan base, and viewership, for rodeo and western sports”, stated Patrick Gottsch, Founder of The Cowboy Channel. “The Hispanic community in the United States, and throughout all North & South America, are deeply involved in the western lifestyle. We believe that The Cowboy Channel can help bridge this small gap by producing a year-long Spanish-language feed so that these fans can now follow the regular ProRodeo season from start to finish, growing attendance and interest for all rodeos across the country.”
“The PRCA will be able to expand our fan base, and audience with the addition of the Spanish language feed for select PRCA rodeos broadcast on The Cowboy Channel,” PRCA CEO Tom Glause said. “The excitement of rodeo transcends any language, and now our Spanish-speaking fans will be able to fully experience the great sport of ProRodeo.”
In partnership with Mexicanal, the veteran Mexican rodeo broadcast team of Luis Fernando Zepeda de Alba and Roberto Valdez will anchor these broadcasts from The Cowboy Channel studios in the historic Fort Worth Stockyards. Each broadcast will consist of a pre-show, just like the one produced on The Cowboy Channel prior to each Top 10 rodeo performance. The Cowboy Channel Deportes will simply be an additional option of the various “live” feeds available on the PRCA on Cowboy Channel Plus app and archived so viewers can access any of these Spanish-language broadcasts anytime throughout the year. And with this new feed also allows the opportunity for Spanish-language commercials to be inserted into the commercial breaks, specifically on The Cowboy Channel Deportes.
“Mexicanal is proud to be a part of this very important initiative with The Cowboy Channel, bringing western sports programming in the Spanish language to the millions of Hispanics throughout the United States”, Demian Torres-Bohl, President of Mexicanal said. “As a long-time supporter and producer of Mexican style bull-riding programming, Jaripeo, as well as Mexican Rodeo, Charreria, Mexicanal is looking forward to working with The Cowboy Channel to infuse some entertainment into the live broadcasts of the top rodeos from the PRCA and the Wrangler NFR. It is an honor for Mexicanal’s production team to be working alongside their friends and partners at The Cowboy Channel with Luis Fernando Zepeda de Alba and Roberto Valdez, who have been working with Mexicanal for many years in popular shows like Estrellas del Jaripeo and Ahi Viene el Toro. I am sure this will be the first of many successful collaborations between our two companies.”
“We believe this is only the start for expanding the Spanish language feeds for several of our western lifestyle and sporting events,” added Raquel Koehler, Chief Communications Officer for The Cowboy Channel. “The western & cowboy culture knows no borders and was greatly responsible for settling both North & South America. The American horse came from Mexico. Whether he is called a Gaucho in Argentina and Uruguay, or a Vaquero in Mexico, the cowboy has an enduring image now growing in popularity worldwide.”
For the complete broadcast schedule of The Cowboy Channel Deportes on the PRCA on Cowboy Channel Plus app, please visit www.cowboychannelplus.com. Subscriptions are available for $9.99 per month or $99.99 per year.
To find The Cowboy Channel on your cable/satellite system,
please visit thecowboychannel.com/find-us-on-tv.
ABOUT THE COWBOY CHANNEL
The Cowboy Channel is the Official Network of ProRodeo, and the Home of the National Finals Rodeo, broadcasting live from Las Vegas every December. Headquartered in the historic Fort Worth Stockyards, The Cowboy Channel is the first 24-hour television network dedicated to western sports and the western lifestyle. The programming features a wide variety of “live” coverage from major western sporting events showcasing the world’s toughest and most talented cowboys and cowgirls. The Cowboy Channel is available on cable/satellite systems on Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, Verizon FIOS TV, and many other rural cable systems. The Cowboy Channel, The Cowgirl Channel, and The Cowboy Channel Deportes can all be streamed online via The Cowboy Channel Plus app at COWBOYCHANNELPLUS.COM, DIRECTV NOW, Roku, iOS, Android, Firestick, Apple TV, and Sling TV’s Heartland Extra package.
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For more information, please visit thecowboychannel.com.
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