From the warm desert of Phoenix to the vibrant streets of New Orleans, the Hondo Rodeo Fest has made its way across the country, bringing some of the most impressive rodeo action we’ve seen over the past three years. With a start this strong, the Hondo is ready to saddle up for its next big adventure, one that blends palm trees with cowboy hats, sun tans with well‑worn boots, and coastal beauty with rough ‘n tumble rodeo grit. That’s right y’all, the Hondo Rodeo Fest is planting its roots in the Sunshine State. Get ready for the 2027 Tampa Bay Hondo Rodeo Fest!
Hondo Rodeo Fest
February 26th, 27th, & 28th
Raymond James Stadium
Tampa, Florida
With plenty of details still to be revealed, let’s dive into what we already know the Hondo Rodeo brings to the table: a star‑studded cast of rodeo athletes, pre‑show live music, tasty food and ice‑cold drinks at the official Hondo Street Fest, and nightly concerts packed with performances from music’s biggest names, guaranteed to keep you dancing long into the night. With a lineup like that, you won’t want to miss your chance to rodeo the Hondo way in Tampa!
Not Our First Rodeo!
The Hondo has made a splash in both the rodeo and music worlds. Now celebrating three years of record‑breaking numbers, unforgettable performances, and major athlete payouts, the Hondo is bringing the fun to Florida. With the Hondo already calling Phoenix, Arizona and New Orleans, Louisiana home, the world is its oyster, and it’s taking it on full force. Built on a one‑of‑a‑kind rodeo platform, the Hondo Rodeo is an invite‑only, eight‑event showdown featuring rodeo’s best athletes and the toughest livestock in pro rodeo, all competing for a massive, life-changing million-dollar purse. Past champions include 2024 Saddle Bronc Co‑Champion Zeke Thurston, 2025 Tie Down Champion Tuf Cooper, two‑time Barrel Racing Champion Lisa Lockhart, 2026 Bull Riding Champion Luke Mackey, and many more.
It’s Not All Bulls and Broncs!
The Hondo hasn’t just redefined rodeo; it’s shaken up the music world too. Over the past three years, its post‑rodeo concerts have become legendary, featuring powerhouse performances from country and rock’s hottest stars, rising chart‑toppers, and fan‑favorite bands who transform the rodeo arena into an all‑night celebration. From sets by past performers like Brooks & Dunn, Cody Johnson, and Nickelback to surprise collaborations that fans still talk about, the Hondo’s concert series has become just as important as its rodeo. Each evening ends with a full‑throttle show that keeps the crowd on its feet long after the last bull bucks, cementing the Hondo as one of the most unforgettable and must-see rodeo‑and‑music experiences in the country.
Start the Party the Hondo Way!
In addition to shaping modern rodeo and music, the Hondo has created an entire cultural celebration around it. Each stop on the tour kicks off with the one‑of‑a‑kind Hondo Street Fest, a vibrant pre‑rodeo party that’s unique to every city it visits. The Street Fest celebrates the culture, sound, and flavors of the host community, showcasing local musicians, artisans selling handmade goods, and food partners serving up the city’s signature tastes. It’s a place where families and friends can gather, explore, and soak in the atmosphere before the chutes open. With the Street Fest, the Hondo doesn’t just arrive in a city, it becomes part of it!
See You in Tampa!
As the countdown begins, Cowboy Lifestyle Network can’t wait to see you in Tampa for a Hondo experience unlike any other! Make sure you stay plugged in and keep up with all things Hondo as the Hondo team rolls out every exciting new detail, announcement, and surprise headed your way. The energy is building and the Hondo is gearing up to make Tampa the next stop in its unforgettable tour across the United States!
Sponsors
Special thank you to all of the Hondo Rodeo Fest sponsors for making this event possible. Saddle up, grab yourself a cold Coors, and join Cowboy Lifestyle Network for a celebration in Tampa Bay!
Wrangler
The Western Wear icon since 1947, Wrangler is an authentic American brand with a rich legacy rooted in the Western Lifestyle. The brand is the title sponsor of the Wrangler National Finals Rodeo and supporter of hundreds of western events across North America. From the greatest rodeo cowboys and cowgirls in the world, like Stetson Wright, JB Mauney, and Hailey Kinsel, to headlining country music artists, George Strait, Aaron Watson, Lainey Wilson, and Cody Johnson, Wrangler is the brand of choice for the biggest stars in the West. Long Live Cowboys! Long Live Cowgirls!
Coors Banquet
Coors Banquet has been around for more than 150 years. They haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the sponsor for the Gold Rush Days & Senior Pro Rodeo. Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.
Last Updated on 07/06/2026 by Taryn Cantrell
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