What is the Southern Extreme Bull Riding Association (SEBRA)?

Few sports are as dangerous or heart-pounding exciting as the sport of bull riding. The Southern Extreme Bull Riding Association, often referred to as SEBRA, is dedicated to the mission of expanding interest in this sport and encouraging younger cowboys to participate and consider a professional career in the art of riding a bull into the history books of professional championships.

PBR Roots

SEBRA has its roots in another major organization dedicated to enhancing the status of those who ride bulls professionally and the fans that follow them, PBR, Professional Bull Riders. Back in 1994, PBR founder Jerome Davis decided it was time to develop a way to encourage more young cowboys to discover the exciting and special world of professional bull riding. He founded SEBRA right in the backyard of his own North Carolina hometown as an easy way to introduce young men in getting a start in this rapidly growing professional sport.

Steady Growth

When Jerome Davis returned his focus back to PBR, the reins at SEBRA were turned over to the very capable hands of its current president, Chan Canter. Since 2009, Carter has been instrumental in helping SEBRA grow from an organization which sponsored some 150 professional bull riding competitive regional events to more than 400 well attended sporting events happening in areas across the country. In fact, in the decade since its founding, SEBRA has become the largest organization in North America dedicated to the sport of skillfully riding bulls in competitive events for cash, prizes and the right to advance into PBR sponsored international competitive events.

Attracting New Bull Riders

SEBRA has remained headquartered in Archdale, North Carolina since its founding. It continues its mission to help encourage the development of a new generation of riders, breeders and producers of bulls who are groomed to be ridden in competition events.
Its members invest in the type of small stock contractors and producers who provide livestock for entry-level events that tend to attract both fans and riders who may be new to the sport but who are soon addicted to the thrills, chills, challenges and ongoing excitement. Among the PBR riders who got their start through SEBRA are fan favorites Billy Robinson, Brian Carter and J.B. Mauney.

National Finals

There’s no better introduction to professional bull riding than attending the National SEBRA Finals in Murphreesboro, TN, January 23 and 24, 2015 to see some exciting and talented young cowboys in action. Tickets are available online here.

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Last Updated on 01/25/2019 by Aaron Kuhl

About the Author:

Aaron Kuhl

Biography:

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life.

Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion.

After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth.

Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community.

Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home.

Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.

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