The One and Only Hooey

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From head to toe, Hooey has got you covered!

For those who don’t know, Hooey is a western sports clothing brand that was founded back in 2007 in south Texas. It initially started off with a goal to focus on the little details that often escape the eye, such as designing a simple but superior quality hat. Over the years, the goal has remained the same, but it’s been coupled with better ideas, greater creativity, and more innovations. What may have started off as just a hat eventually transformed into a variety of products and categories such as jackets, tees, hoodies, shirts, and so much more.

The Mission

Hooey follows a strict mission through which it strives its best to deliver what has been promised and give its products an edge over those of its competitors. The ultimate Hooey mission is to provide a new, better and improved alternative for those who prefer a different take on the status quo.

How Hooey Came to Be

One of the most commonly asked questions about this brand is how and where did Hooey come to be and get started? There’s quite an interesting story as to how the brand came into existence. The first Hooey hat was worn some 7 years ago at Tejas Rodeo in Bulverde TX, exactly north of San Antonio. Trey Martin, the owner of Tejas, had a brilliant idea back then to hold an open rodeo every Saturday night in order to provide some western entertainment to all the guests and basically give a chance to people to come to gather at a unique place and just have fun. The Saturday night entertainment sessions ultimately became a weekly thing with some of the best local cowgirls and cowboys would compete against other groups of people. But more than that, the Hooey Stage hosts live music every weekend where you also get to pick up some of the most incredible, as well as the latest Hooey styles inside the Tejas store.

The Journey Since the Inception

Joey Austin, the founder and the president of Hooey, has certainly done his best ever since the inception of the brand to create an evolution of their headwear innovations. Over the years, the brand’s line has expanded into numerous categories where each product is as unique and detailed as its hats. Other than sportswear, the Hooey Brand is also extremely passionate about music and that’s also where it extends the attention to detail. All the Hooey enthusiasts out there can head to ‘The Hooey Party’ at Brooklyn Bowl in Las Vegas, Nevada during the NFR-National Finals Rodeo for some awesome music entertainment.

What Hooey Offers

There are numerous incredible products that this brand has to offer to all the sports enthusiasts.

Hats
Apparel
Face masks
Backpacks
Knives
Wallets
Auto accessories
Stickers
Socks
Bluetooth speaker
Cap carriers
Hoodies
Golf shirts
Tees
Jackets
BFO shirts
SOL shirts
Habitat shirts

Meet the Team at Hooey

The Hooey team has some of the most skilled and talented people together who bring you the best of the lot.

Some popular names in the Hooey team include:

Weston Rutkowski
Sterling Crawley
Sage Steele Kimzey
Richie Champion
Shad Mayfield
Jacobs Crawley
Cory Solomon
Reese Riemer
Dusty “Tuck” Tuckness

Megan deFabry

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music. For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys. I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI. Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.