Scottsdale, Arizona, fine dining, fast cars… While Scottsdale is known for its high‑end golf courses and resort‑style living, it’s not all glitz and glam in “The West’s Most Western Town.” Since 1953, Parada del Sol Inc. has been bringing history to the forefront, highlighting Scottsdale’s rough‑and‑tumble cowboy past and reminding everyone where its roots truly lie: in ranching and cowboy culture.
With summer rodeo season in full swing, Scottsdale is pulling on its cowboy boots for the 3rd annual “The West’s Most Western” PRCA Rodeo! With only a few short weeks until hooves hit the arena, there’s no better time than now to cowboy‑ and cowgirl‑up and get your tickets!
The West’s Most Western Rodeo
September 11-13, 2026
WestWorld of Scottsdale
16601 N Pima Rd, Scottsdale, AZ 85260
Community Matters Most
The West’s Most Western Rodeo is brought to life by Parada del Sol Inc., a nonprofit that provides financial and volunteer support to charities, healthcare initiatives, and community programs. In addition to their philanthropic work, they also bring fan-favorite events to the community, including the Scottsdale Rodeo, The West’s Most Western Rodeo, and several others throughout the year. Making a strong debut in 2024, The West’s Most Western Rodeo proudly delivers top‑notch PRCA entertainment to WestWorld of Scottsdale. Featuring all the PRCA events fans know and love, The West’s Most Western Rodeo is packed with rodeo enthusiasts ready to enjoy barrels, bulls, and broncs alongside live music, dancin’, and great company.
Returning in 2026 for its third year, Parada del Sol Inc. is building on that momentum with another weekend of top-tier rodeo action, world‑class competitors, and a lively crowd, once again coming together for The West’s Most Western Rodeo!
“Scottsdale is the West’s Most Western Town. We are keeping the west alive with The West’s Most Western Rodeo at air-conditioned WestWorld. Be part of the patriotic, family-friendly sport of rodeo in Arizona! Let’r Buck!”
Dave Alford
Rodeo Scottsdale, President
Mark Your Calendars!
Each rodeo performance features a distinct retro theme, giving fans a fun opportunity to showcase their favorite era of western style. Whether it’s the laid-back flair of the ’70s or the bold colors and energy of the ’80s, these themed nights offer a fresh way to celebrate rodeo tradition with a personal twist. It’s a nod to the past that adds a little extra character to the excitement of the arena.
Friday, September 11th | Freedom Friday
Gates Open | 5pm
Rodeo Performance | 7pm
Saturday, September 12th | Radical Saturday
Gates Open | 5pm
Rodeo Performance | 7pm
Sunday, September 13th | Groovy Sunday
Gates Open | 12pm
Rodeo Performance | 2pm
Enjoy Endless Entertainment!
Enjoy two nights of post-rodeo fun at WestWorld, where the rodeo arena will transform into concert venue as fans enjoy lively, post-rodeo dance parties with live music, cold drinks, and plenty of dancing. Admission to the afterparty is free with a rodeo ticket.
Friday, September 11th | Neon Circus
Saturday, September 12th | The ContraBanditos
Thank You Sponsors!
Keep Cool during The West’s Most Western Rodeo with Coors Banquet & Coors Light!
Coors Banquet has been around for more than 150 years. They haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the sponsor for the Gold Rush Days & Senior Pro Rodeo. Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.
Coors Light is more than just a beer, it’s a crisp, cold icon. Brewed with pure Rocky Mountain water and high-country Moravian barley, it’s known for its clean, refreshing taste and easy-drinking style. With its signature “Silver Bullet” can that turns blue when perfectly chilled, Coors Light has become a go-to for those who want a light lager that’s all about chill vibes and smooth sips. Whether you’re at a backyard BBQ, a ballgame, or just winding down, Coors Light is brewed to refresh, every time.
Crescent Crown Distributing
Crescent Crown Distributing isn’t just moving beverages, they’re powering good times across Arizona and Louisiana. As one of the largest distributors in the country, they deliver a dynamic lineup of top-tier brands, from household names like Coors Light and Corona to craft favorites and fan-fueled energy drinks. But it’s more than just logistics, it’s about keeping shelves stocked, taps flowing, and customers smiling. With cutting-edge warehouses, dedicated teams, and a passion for what they do, Crescent Crown brings the party to wherever it’s needed, one case at a time.
Last Updated on 08/24/2026 by Taryn Cantrell
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