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This is YETI Exclusive With Tyler Pearson

Welcome to another YETI Exclusive Interview! This month, we were thrilled to be able to chat with steer wrestler, Tyler Pearson, about how his background in rodeo, how he gets ready for an event, and what he loves about working with a brand like YETI.


CLN: Can you tell our audience a little about yourself?

Tyler: I started roping when I was young. Then, I began watching some of my friends steer wrestle in high school and went to a steer wrestling school where I fell in love with the sport. From there I worked my butt off in high school and through college where I changed my major from Nurse Anesthetist to Business so I could pursue rodeo.

Credit to Emily Gethke

CLN: What did growing up look like for you?

Tyler: Growing up, My Dad team roped and trained horses. I helped my dad with some colts and learned how to team rope.

CLN: How do you get yourself “in the zone” when at a rodeo?

Tyler: I just play it over and over in my head what I want to achieve. I practice a lot in the off-season and so it’s mainly reaction at this point.

Credit to Emily Gethke

CLN: What is your proudest accomplishment to date?

Tyler: Besides being married and having two children, My proudest accomplishment would be winning the 2017 Steer Wrestling World Championship.

CLN: What do your rodeo goals look like heading into the final half of 2021 and into 2022?

Tyler: I just want to stay sharp and keep my horses working great to give myself a chance at another world championship.

Credit to Emily Gethke

CLN: What is the best advice you can give aspiring pro rodeo athletes?

Tyler: Work, Work, Work! When I was coming up someone once told me when I was laying on the couch, somebody else was out there working harder. So that fueled me to work harder than my competitor.

CLN: What has it meant to be a part of the YETI Ambassador team?

Tyler: It has been a privilege to be a part of such a prestigious brand. I know when I see the Yeti brand it represents class, toughness, and durability. Yeti has set itself apart from any other product and to wear the brand on my shirt means the world to me.

Credit to Emily Gethke

CLN: Do you have any closing thoughts on YETI or your experience that you’d like to share with our audience?

Tyler: To listen to people that are not even associated with Yeti talk about how good their products are and how everybody wants a Yeti product. It makes me feel like I am a part of something amazing and I am proud to wear the patch.

Credit to Emily Gethke

We hope you enjoyed this YETI Exclusive Interview and we can’t wait to share the next one with you. Make sure to check out the button below to read the full YETI Series here on Cowboy Lifestyle Network and follow them on your favorite social media platform.

CLN Community & Event Sponsor

Hi everyone! I'm Krysta Paffrath, I am a proud Arizona native who has a passion for everything business and rodeo. I am beyond thrilled to be the Editor in Chief for Cowboy Lifestyle Network. With my background in digital marketing and rodeo, this was a natural fit for me to join the team. My adventurous and entrepreneurial spirit has guided me to work in many places like the WYO Quarter Horse Ranch in Thermopolis, Wyoming, a working cattle ranch in Seligman, Arizona, and many places in between. I am passionate about preserving the western way of life and working with different brands and rodeos to make that happen. If you're looking for a write-up, please shoot me an email at Learn more about me at Looking forward to hearing from you!

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