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WCRA Announces Marquee Partnership With Wrangler

AUSTIN, Texas- The WCRA (World Champions Rodeo Alliance) has announced a partnership with Wrangler as the “Official Jeans and Shirts” of the organization.

“WCRA is honored to welcome Wrangler as our first national sponsorship partner,” said WCRA President Bobby Mote. “WCRA and Wrangler share a common interest in growing the sport of rodeo. Rodeo is steeped in tradition, this relationship unites the sport’s most legendary brand, with the most progressive rodeo property in the industry. This partnership will advance rodeo in ways we can’t even articulate today,”

Wrangler will be showcased at the WCRA’s nationally televised Triple Crown of Rodeo (TCR) events. The WCRA celebrates its third year of competition with the first TCR stop of 2021 in Corpus Christi, Texas, May 6-9 followed by the Days of ’47 Cowboy Games and Rodeo July 20-24 in Salt Lake City.  The WCRA Triple Crown of Rodeo is an annual bonus that pays a $1 million cash award to any one athlete or collection of athletes who win first place in any three consecutive WCRA Major Rodeos.

Since launching in May of 2018, the WCRA and its partners have awarded more than $8,500,000 in new money to rodeo athletes, with all WCRA Triple Crown of Rodeo events broadcast nationally on CBS network television.

“The Triple Crown of Rodeo continues to be an exciting opportunity for Cowboys and Cowgirls across the country”, said Jeff Chadwick, Director Wrangler Western Special Events. “Wrangler is proud to be a part of the World Championship Rodeo Alliance Triple Crown events as well as the Women’s Rodeo World Championship held in Las Vegas.  Long Live Cowboys – Long Live Cowgirls!”

About WCRA (World Champions Rodeo Alliance):

WCRA (World Champions Rodeo Alliance) is a professional sport and entertainment entity, created to develop and advance the sport of rodeo by aligning all levels of competition. In association with the PBR, WCRA produces major rodeo events and has developed additional opportunities for rodeo-industry competitors, stakeholders, and fans. To learn more, visit For athletes interested in learning more about the WCRA Virtual Rodeo Qualifier (VRQ) system, visit

About Wrangler:

Wrangler®, a Kontoor Brands (NYSE: KTB) brand, has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day. Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. For more information, visit

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