Wildland Firefighter Foundation Partnership with Coors Banquet

When it comes to true American heroes, one occupation that has plenty of them is firefighting. And as those in this occupation know, few firefighters are as brave as those who battle wildfires. Whether it’s in the mountains or the middle of a deciduous forest, these firefighters go above and beyond the call of duty in an effort to protect the environment as well as people living in these areas.

However, despite their best efforts at staying safe, some firefighters are injured or perish while attempting to save lives. As a result, the Wildland Firefighter Foundation in conjunction with Coors Banquet Beer have come together to provide support and assistance to those who need and deserve it the most.

Television and Radio Spots

To help spread the message of the bravery these men and women display every day, Coors Banquet is creating a variety of television and radio spots that will air across the United States. As its mission statement reads, “Coors is a selfless American company with heart and patriotism that puts America’s heroes, the land, and you first.” In addition to the television and radio spots, a number of other public relations avenues will be used, including the peer community, Cowboy Lifestyle Network.

The Drive for Donations

To help people become more aware of the dangers involved in firefighting, Coors Banquet and the Wildland Firefighter Foundation are working together to highlight the bravery and heroism unique to these special people. As a result, Coors is actively seeking action photos as well as video footage of what it’s like to be on the front lines fighting fires. Hoping to show the intensity and danger with this type of firefighting, Coors wants to begin a major fundraising campaign to help families receive financial support when they need it during the most difficult of times.

Stories of Heroism

Along with action photos and video footage of the fires they fought, firefighters are also encouraged to submit short stories of the dangers they encountered along the way. Whether it’s talking about a person, animal, or structure they saved, these 30-second stories can be both inspirational and informative. Because this work can be done in the most extreme of environments, those who submit stories should remember that photos showing sweat and dirt are fine, since they showcase the reality of the dangers associated with the job.

As the Wildland Firefighter Foundation partners with Coors to assist firefighters and their families, there’s little doubt the heroism and bravery associated with this profession will shine through each and every day.

Last Updated on 04/08/2024 by Aaron Kuhl

About the Author:

Aaron Kuhl

Biography:

Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life.

Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion.

After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth.

Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community.

Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home.

Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.

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