
Round ‘em up and move ‘em out! That was the cry from the days of the Wild West when cattle freely roamed the range, bringing to mind an image of cowboys doing hot, dusty and tough work.
Today, there are still plenty of men doing equally difficult work that requires rugged clothing able to withstand strenuous activity.
Enter the innovative Wrangler Performance Cool Vantage Jeans which can tackle the toughest work with modern flair. It is known as the “New Innovation of Comfort”.
Reputation for Durability and Performance


Images Source: Wrangler Western
Wrangler is known for producing jeans that have a reputation for durability and high-performance during the most strenuous activities. Now the company has developed breakthrough apparel that offers premium performance and durability. The Wrangler Premium Performance Cool Vantage Jeans handle rugged activity in three ways.
1. The iconic
Wrangler Western bootcut jeans are made with wicking denim that keeps the body cool and dry.
2. The denim in Cool Vantage Jeans is designed to last twice as long as other types of denim material.
3. The Wrangler Western jeans design makes them less restrictive, so they can move easily with the body.
Keeping Cool and Dry
The Cool Vantage denim is innovative sweat-control technology which wicks sweat away from the body and to the outside of the denim. The cooling technology is woven directly into the fabric so it cannot be washed out. The Wrangler Western apparel wicks moisture away from the skin five times faster than other types of wicking material.
In traditional jeans, sweat pools next to the skin and makes the cloth soggy. The Cool Vantage jeans move moisture from the skin to the outside of the cloth where the moisture quickly dries.
Bring On the Toughest Jobs

The recently introduced jeans work well for cowboys, rodeo circuit competitors, construction workers, road crews, surveyors, farmers, and anyone else regularly involved in hot, strenuous activities requiring a lot of bending, squatting, and twisting. The Premium Performance apparel line has bootcut leg openings, zipper fly and double seams. Each pair of jeans has the level of quality Wrangler is famous for delivering.
The Premium Performance apparel with wicking denim is as good looking as it is durable and comfortable, and can stand up to just about any test. Order a pair of your own today.
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Aaron Kuhl Aaron Kuhl is a passionate advocate for the western lifestyle, bringing a wealth of experience and expertise to his role as Chief Operating Officer (COO) at Cowboy Lifestyle Network (CLN). Growing up as an Arizona native, with a mother who worked for Wrangler Western for over 30 years, Aaron was immersed in the cowboy culture from a young age. Aaron and his sister Heather grew up watching rodeos, as their grandfather and uncle were PRCA ProRodeo cardholders. This early exposure has given him a profound understanding and appreciation for the western way of life. Aaron went to Corona del Sol High School in Tempe, AZ, then to the University of Arizona in Tucson, AZ, where he received a Bachelor of Science after creating his own major. This unique course of study wove together Business Marketing, Geography, Sociology, Philosophy, and Religion. After graduating from the University of Arizona, Aaron joined CLN in its nascent stages, contributing to its growth and development over the past decade. As COO, Aaron manages operations, using AI to streamline processes and analyze data, ensuring CLN remains a leading voice. With expertise in business development, he innovates and cultivates client relationships, supporting CLN’s exponential growth. Beyond his professional accomplishments, Aaron values his faith, family, and friends, which are the cornerstones of his life. This personal foundation, combined with his professional expertise, makes him a trusted and authoritative voice in the western lifestyle community. Aaron’s commitment to philanthropy is the bedrock of his personal ethos. He actively supports local Arizona organizations such as the Boys & Girls Club, Chandler Compadres, Horses Help, Harris Brothers Charity Foundation, and the American Heart Association (among others), reflecting his dedication to giving back and strengthening the community he calls home. Through his work, Aaron aims to preserve and promote the traditions of the west, ensuring that the spirit of the cowboy lives on for future generations.