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Cool Vantage Wrangler Jeans perform well under pressure

Wrangler’s newest innovation in comfort is the Cool Vantage. The design engineered to pull moisture to the outskirts of the jeans and shirts collection. Wrangler knows their customers deserve to be comfortable and confident so they have engineered their products with this advantage. For the past 70 years Wrangler has been the preferred choice for rodeo cowboys and western lifestyle enthusiasts.

Cowboys and ranchers can rely on the Premium Performance Cool Vantage Cowboy Cut Regular Fit Jean as the staple they’ve come to appreciate. From the working cattle ranch to the cowboy mounted shooting and rodeo athletes the jean is tough and durable.

ProRodeo Pick-up Man Billy Weegar from Parker, South Dakota relies on his Wrangler jeans all day long.
“They are the most comfortable and fit me the best, ” said Weegar.
For the past 13 years the PRCA card member spends his weekends working as the “Invisible Man” in the rodeo arena assisting bronc riders and bucking horses. Weegar travels the country working PRCA Rodeos from South Dakota to Georgia. “Our job is not to get noticed and take away from the show,” he referenced in explanation of being an Invisible Man.

For contestants desiring a more relaxed fit the Wrangler 20x Cool Vantage 01 Competition Relaxed Jean is ideal. While genetics play into the muscle definition of athletes so do sport specific training. Men with larger quads and hamstrings find the 01MCV to fit their movement style without restriction. There is a reason the linebackers of rodeo aka steer wrestlers need a jean with movement when competing.

“The New Premium Performance Cool Vantage Cowboy Cut Slim Fit breathable jean features exclusive breakthrough sweat-control technology that wicks sweat five times faster, pulling moisture to the outside where it dries faster,” according to

Stop by your local Wrangler dealer or shop online at

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Gretchen Kirchmann is a veteran journalist covering a variety of events across the country each year. She founded Kirchmann Media Group in 2009 and works as a marketing consultant with a forte for the western lifestyle industry, festivals, fairs and rodeo world. Her work includes 15 national communication awards plus coverage of Nashville's CMT Awards and CMA Fanfest. A favorite assignment was attending the all cast reunion of the Dukes of Hazard in 2006 and 2007 at Dukesfest. In December you will find her covering the Wrangler National Finals Rodeo and Miss Rodeo America pageant live from Las Vegas. Her favorite color is orange, favorite song "Rocky Top" and she loves to dance especially clogging.

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