Sponsorship between Coors Banquet and the PRCA
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The sponsorship between Coors Banquet and the PRCA (Professional Rodeo Cowboys Association) dates back to 1980, making it one of the longest running associations in the world of professional rodeo. As a deep-rooted supporter of the exciting and challenging life of the rodeo cowboy, the Coors Brewing Company proudly and regularly sponsors a number of events on the rodeo circuit as rodeo competitors strive to reach the Wrangler National Finals Rodeo held annually in Las Vegas, Nevada.
The sponsorship between Coors banquet and the PRCA is so long that Coors trademarked the term “Original Coors Rodeo.” Coors has a first right of refusal sponsorship with the PRCA, meaning the company has the right to deny competing advertisers or sponsors selling similar products from advertising and selling their products or services at the event.
Coors Banquet and Coors Light are the official beers at PRCA events and have held that designation since 1987. The brewing company pays out Wrangler NFR awards plus PRCA year-end bonuses to selected contract personnel. The sponsorship between Coors Banquet and the PRCA event has been a long commitment to the rodeo. When attending a PRCA rodeo event, be sure to look for the Coors tent and share some stories with fellow spectators.
Special thanks to Jeff Chadwick and Donna Keffeler for all they have done and continue to do for the sport of rodeo.
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