When the Wrangler National Finals Rodeo comes to Las Vegas, the entire city takes on a Western spirit that is hard to find anywhere else. The lights of Las Vegas shine a little brighter, cowboy hats fill the sidewalks, boots hit the pavement from morning until late at night, and rodeo fans from across the country gather to celebrate the sport, lifestyle and traditions they love. In the middle of all that excitement, Stetson Country Christmas returns to Rio Las Vegas as one of the premier destinations for Western shopping, entertainment and NFR week fun.
Taking place December 3 through December 13, 2026, from 9 a.m. to 5 p.m. daily, Stetson Country Christmas, in partnership with Group W Productions, gives shoppers an opportunity to experience an enormous collection of Western merchandise all under one roof. From legendary cowboy hat and boot brands to Western clothing, jewelry, leather goods, home décor, gifts, artwork, food and specialty products, the event has something for just about every member of the Western family. With vendors and exhibitors representing some of the biggest names in the industry alongside independent makers and small businesses, visitors can spend hours exploring the shopping floor and discovering treasures they may not find anywhere else.
One of the biggest advantages of Stetson Country Christmas during NFR week is its extended schedule. While many other NFR shopping experiences begin wrapping up toward the end of the rodeo, Stetson Country Christmas remains open through December 13, giving shoppers an additional day to visit the marketplace. That extra day can be especially valuable for visitors who arrive later in NFR week, those who want one last shopping trip before heading home, or anyone who simply wasn’t able to fit everything into their schedule during the excitement of the NFR. If there is one thing NFR shoppers know, it is that there is never quite enough time to see everything Las Vegas has to offer, so having another day to shop is a welcome bonus.
Make Rio Las Vegas Your NFR Headquarters
The location of Stetson Country Christmas makes it an especially convenient stop during NFR week. Located at Rio Las Vegas, 3700 W. Flamingo Road, the shopping event puts visitors right in the middle of another major NFR destination: the Rio Round-Up NFR Watch Party, hosted in part by Cowboy Lifestyle Network. That means visitors can make a full day out of their trip to the Rio, combining Western shopping with rodeo viewing, live music, entertainment and the unmistakable energy that comes with NFR week.
Cowboy Lifestyle Network is proud to bring Western fans together at Rio Las Vegas for the NFR watch party, creating a place where rodeo fans can gather to watch the action and celebrate with fellow Western enthusiasts. During Rio Round-Up, fans can watch the National Finals Rodeo on massive screens while enjoying live country music, Western entertainment, games, and giveaways. The combination of Stetson Country Christmas and Rio Round-Up creates an easy way for visitors to spend an entire day immersed in the Western lifestyle without having to constantly travel across Las Vegas.
For shoppers, it also means there is no need to choose between shopping and the NFR experience. Start the day at Stetson Country Christmas, walk the aisles in search of that perfect pair of boots or one-of-a-kind Christmas gift, take a break for food and refreshments, and then settle in for the evening’s rodeo action. With Rio serving as a gathering place for Western fans throughout NFR week, it is an ideal stop for anyone looking to experience more than just the rodeo itself.
Take the Free Shuttle and Shop Even More
One of the most convenient features for NFR shoppers is the free shuttle connecting Stetson Country Christmas at Rio Las Vegas with the Roper Cowboy Marketplace Gift Show at Horseshoe Las Vegas. Instead of worrying about driving between two major shopping destinations, finding another parking spot or trying to navigate Las Vegas traffic during one of the busiest times of the year, shoppers can take advantage of the complimentary transportation and make both marketplaces part of the same shopping adventure.
The shuttle makes it possible to build an entire Western shopping day around two major destinations. Visitors can start at Rio Las Vegas, explore Stetson Country Christmas and its wide selection of exhibitors, then hop aboard the free shuttle to continue shopping at the Horseshoe. After exploring the Cowboy Marketplace, shoppers can return to the Rio and continue enjoying the NFR festivities. For visitors traveling to Las Vegas specifically for the rodeo and Western shopping experience, that convenience makes it much easier to maximize every minute of the trip.
Get There Early for the Clearance Ballroom
For bargain hunters, there is one part of Stetson Country Christmas that deserves special attention: the clearance shopping ballroom. A whole ballroom is dedicated to clearance merchandise, giving shoppers the opportunity to hunt for deals on Western clothing, boots, accessories and other merchandise. With NFR week attracting thousands of shoppers who come ready to spend, the best advice is simple: get there early.
The clearance ballroom can be a treasure hunt, and the early shoppers often have the best opportunity to sort through the merchandise and find the sizes, styles and items they are looking for. Whether you are searching for Christmas presents, building a Western wardrobe, stocking up on rodeo gear, or simply looking for a great bargain, this area is worth putting near the top of your shopping itinerary. There is something particularly satisfying about finding the perfect Western item at a price that makes you wonder why you didn’t buy two.
For shoppers looking for boots and clothing, the Roper Warehouse adds even more excitement to the bargain experience. The warehouse shopping experience features factory-direct pricing and a large selection of Western merchandise, including cowboy boots, jeans, apparel, outerwear, purses, belts, jewelry, housewares and more. Major names associated with the shopping experience include Roper, Stetson and Tin Haul, giving shoppers plenty of recognizable Western brands to explore while searching for those NFR week deals.
Discover Western Brands, Artisans and One-of-a-Kind Finds
While the major brands are certainly part of the attraction, one of the best things about Stetson Country Christmas is the variety found throughout the shopping floor. The event brings together established Western brands, independent businesses, artists, craftspeople and specialty vendors, creating an environment where every turn can lead to something different. Past exhibitor lineups have included names such as James Leddy Boots, Coats Saddlery, Dakota Hats, Traeger Grills, Pinto Ranch, JoJo Silver Co. and Free Rein Coffee Company, along with numerous other businesses offering Western apparel, jewelry, leatherwork, art, home décor, food and gifts.
That variety is what makes the shopping experience feel like a true Western marketplace rather than a traditional trade show. One minute you can be looking at a new cowboy hat, the next you can find yourself admiring handmade silver jewelry or custom leatherwork. You might walk in planning to buy a Christmas gift and discover something special for yourself along the way. With so many different vendors gathered in one location, Stetson Country Christmas gives shoppers the chance to support independent Western businesses while also finding merchandise from some of the industry’s best-known names.
Grab a Cup of Free Rein Coffee
No morning of serious NFR shopping is complete without coffee, and Western fans will want to keep an eye out for Free Rein Coffee Company. The brand was co-founded by actor Cole Hauser, best known for portraying Rip Wheeler on the hit television series Yellowstone. With its Western-inspired identity and connection to the actor behind one of television’s most recognizable modern cowboy characters, Free Rein Coffee has become a fun addition to the Western lifestyle scene.
Free Rein offers 100% Arabica coffee in several formats, including whole bean, ground coffee, and K-Cup varieties. For Yellowstone fans, the connection makes the brand an especially fun stop during NFR week, but the appeal goes beyond television. The company embraces the idea of coffee as part of the daily Western lifestyle, whether that means starting a morning on the ranch, fueling up before a long day of shopping, or enjoying a cup while watching the rodeo.
So grab a cup, take a break from shopping, and recharge before heading back into the crowd. With miles of booths to explore and plenty of NFR activities happening around Las Vegas, shoppers will appreciate having a little extra fuel in the tank.
A Place to Find Christmas Gifts With Western Flair
For anyone visiting Las Vegas during December, Stetson Country Christmas also provides an excellent opportunity to knock out some holiday shopping. Instead of settling for another ordinary gift, shoppers can find something with character and Western personality. From boots and hats to jewelry, leather goods, apparel, coffee, home décor and specialty items, there are plenty of possibilities for the cowboy or cowgirl on your Christmas list.
The variety also makes the event a great destination for difficult-to-shop-for family members and friends. A Western enthusiast might appreciate a new hat or pair of boots, while someone who loves home décor could find Western artwork or handcrafted pieces. Jewelry, belts and accessories can make great gifts, while specialty food and coffee products offer easy options for stocking stuffers or Christmas baskets.
When you are looking to take a break, find one of the stages throughout Stetson Country Christmas where daily interviews occur with country celebrities, musicians, athletes, and more.
And, of course, there is always the possibility of finding something that never makes it under the Christmas tree because you decide you need it for yourself. NFR shopping has a way of doing that.
One More Day to Shop After the NFR Excitement
The extended schedule is another reason to keep Stetson Country Christmas on the calendar. With the event continuing through December 13, shoppers get an additional opportunity to visit after the primary NFR schedule has come to a close. That makes the final day especially useful for travelers who want to avoid trying to cram all their shopping into the busiest days of the rodeo.
December 13 can also be the perfect day to slow down and take another look. After the excitement of the NFR, concerts, parties and packed shopping days, visitors may have more time to browse the booths and find those last-minute purchases. It is one more chance to walk the marketplace, search the clearance ballroom, grab a cup of coffee, meet vendors and pick up something special before heading home.
Shop, Watch the NFR and Celebrate the West
What makes Stetson Country Christmas such an important part of NFR week is that it captures so much of what makes the Western lifestyle special. It is about the brands, the craftsmanship, the clothing and the merchandise, but it is also about the people who gather together every December in Las Vegas. Ranch families, rodeo competitors, fans, musicians, entertainers, Western businesses and visitors from across the country all come together with a shared appreciation for the West.
At Rio Las Vegas, that experience continues beyond the shopping floor. After spending the day searching for boots, hats, jewelry and gifts, visitors can head over to the Rio Round-Up and settle in with fellow rodeo fans for the NFR watch party. Cowboy Lifestyle Network’s involvement adds another connection to the Western media community, helping create an atmosphere where fans can watch the action, celebrate the competitors and enjoy the excitement of NFR week together.
With live music, entertainment, giveaways and the rodeo broadcast, the Rio becomes more than a place to shop. It becomes a place to gather. And when you combine that atmosphere with Stetson Country Christmas, visitors can experience one of the biggest Western celebrations in Las Vegas without having to spend the entire day traveling from one side of the city to another.
Plan Your Stetson Country Christmas Adventure
If Stetson Country Christmas is on your NFR itinerary, give yourself plenty of time. With an entire marketplace filled with Western brands, independent vendors, artisans, food, coffee, entertainment and clearance shopping, this is not a stop that should be rushed. Arriving early is especially important for shoppers who want to explore the clearance ballroom before the best merchandise has been picked through.
Wear comfortable shoes, bring plenty of room in your shopping bags and be prepared to discover something unexpected. Take advantage of the free shuttle to the Horseshoe so you can experience another major NFR shopping destination, then return to the Rio and continue your Western adventure. Make time for Sydney Blanchard’s daily interviews, keep an eye out for favorite brands like Stetson, Roper and Tin Haul, and don’t forget to stop by Free Rein Coffee Company for a little cowboy fuel.
Most importantly, give yourself time to enjoy the atmosphere. NFR week only comes around once a year, and Stetson Country Christmas is part of what makes the Las Vegas experience so memorable.
“We spend time at Stetson Country Christmas every year that we attend NFR. We never jnow who we will run into while we shop.”
Danny O’Donnell
Cowboy Lifestyle Network
Co- Founder & Social Marketing Director
Your Western Christmas Starts in Las Vegas
From the moment you walk through the doors, Stetson Country Christmas delivers the sights, sounds and spirit of the American West. Cowboy hats line the shopping floor, boots are everywhere you look, Western brands showcase their latest styles, artisans display their craftsmanship and shoppers search for that perfect find. Add daily interviews with rodeo athletes, musicians and Western actors, a full ballroom of clearance merchandise, a free shuttle to Horseshoe Las Vegas and the excitement of Rio Round-Up just steps away, and you have a shopping experience that deserves a spot on every NFR visitor’s schedule.
With Stetson Country Christmas running December 3–13, 2026, from 9 a.m. to 5 p.m. daily at Rio Las Vegas, there is plenty of time to saddle up and shop. And because the event stays open one day later than many other NFR shopping experiences, visitors have one last opportunity on December 13 to find that perfect pair of boots, a new hat, a special Christmas gift or a Western treasure they simply cannot leave Las Vegas without.
So bring your Christmas list, bring your love of the West and bring plenty of room in the suitcase. Whether you come for the legendary brands, the bargain hunting, the live interviews, the unique Western vendors, the Free Rein Coffee or the chance to spend the day at Rio Las Vegas before watching the NFR with Cowboy Lifestyle Network, Stetson Country Christmas is where NFR shopping and Western culture come together.
During NFR week, Las Vegas becomes the heart of the rodeo world. At Stetson Country Christmas, you can step right into the middle of it, shop the West, meet the people who make it special and celebrate the cowboy lifestyle from morning until the lights of Las Vegas take over the night.
Stetson Country Christmas 2026
December 3–13, 2026
9:00 a.m. – 5:00 p.m. Daily
Rio Las Vegas
3700 W. Flamingo Road
Las Vegas, Nevada 89103
Free Admission
FAQ — Stetson Country Christmas
Come early. Shop late. Find your next Western favorite. Then head over to Rio Round-Up and watch the NFR with Cowboy Lifestyle Network.
Last Updated on 10/02/2026 by Olivia Clements
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