Steve and Cyndi Gilbert of Diamond G Rodeo Co.

When it comes to rodeos, most people think only of the action they see in front of them. However, cowboys and cowgirls in the know realize there are plenty of other factors that contribute to fans seeing the best possible action night after night. When it comes to making sure rodeos have some of the best livestock available, there is no better stock contractor than the Diamond G Rodeo Co. With owners Steve and Cyndi Gilbert at the helm, it’s guaranteed any PBR event will have only the best livestock in the show.

Diamond G History

Spread out over 250,000 acres in southern Utah; Diamond G Rodeo Co. is home to Steve and Cyndi Gilbert in addition to 40-70 bulls. What makes Diamond G bulls so unique is that other than an occasional fly-over from a helicopter or a ride-through, the bulls never interact with people. By living in this manner, the bulls learn how to be true bulls, using the rugged terrain to become as tough as nails. Along with the bulls, the ranch’s bred cows have a great survival rate, since Steve and Cyndi ensure no calves are born in the harsh winter months, allowing them to thrive in the warm summer months.

Diamond G’s Events

As the premier stock contractor in the country, Diamond G Rodeo Co. supplies livestock to many of the best PBR and PRCA events throughout the country. Whether it’s Xtreme Bull Riding or the 2016 National Finals Rodeo, fans and competitors alike are guaranteed to have the best animals for the events. As a result, media coverage from the Cowboy Lifestyle Network will be extensive throughout the rodeo season, making sure fans everywhere can keep up with the excitement.

A True Trailblazer

When it comes to blazing trails in the rodeo industry, nobody has blazed more of them than Cyndi Gilbert. As a female stock contractor, she is one of the first to be a member of the PRCA. In addition, she is also heavily involved in many PBR events, making her one of the true pioneers in the industry.

A Winning Team

With a vision and passion for ranching and rodeos, Steve and Cyndi Gilbert have built a business enterprise that is simply unmatched. From their days of honeymooning at the National Finals Rodeo in 1988 to today, their commitment to each other and their business has never wavered. As they continue to work with the PRCA to provide the best possible livestock, it’s clear Diamond G will flourish in the years ahead.