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The Story of Molson Coors Beverage Company

Country Lifestyles

Molson Coors has long been brewing beverages for almost more than two centuries to help people come together, unite over a bottle of beer, and enjoy the beautiful moments of life. This brewing company is all about giving a chance to people to enjoy life, get the most of each lifeโ€™s moments, and just enjoy its products exactly the way that they are supposed to.

History of the Company

The Molson Coors Beverage Company was formed in 2005 and eventually transformed into one of the worldโ€™s most famous multinational brewing company. As the name suggests, the company was founded by the merger of Molson of Canada, and Coors of the United States. In todayโ€™s time, in terms of volume, this company is the worldโ€™s seventh-largest brewing company! Although founded in 2005, the history of this brewer can be traced as far back to the year 1774. An English immigrant named John Molson founded Canadaโ€™s oldest beer brewery on the banks of the St. Lawrence River in Montreal in 1786. He went on to write that his beer is most liked and preferred universally, even beyond his most confident expectations.

Molson Coors Brewing Company in Montreal, Canada

This legacy went on for as many as seven generations later in the future, owing to brands like Molson Canadian, which, in todayโ€™s time, remains one of Canadaโ€™s most iconic beers ever since 1959. A few years later, a penniless brewerโ€™s apprentice named Adolph Coors made his way west in 1868 on a ship coming from Germany. He stopped at theย foot of the Rocky Mountains, reaching the beautiful waters of Clear Creek in Golden, Colorado. In 1873, he opened a brewery there, and then eventually, in 1978, Coors Light came into existence. It now boasts the reputation of being one of the best-selling beers in the United States.

Coors Brewery in Golden, Colorado

Popular Brands at Molson Coors

Molson Coors Brewing Company is home to some of the most amazing and popular brands, some of which include Crispin Cider Co., Cape Line Sparkling Cocktails, Henry’s Hard Sodas, Redd’s Hard Apple, Henry’s Hard Sparkling Water, Sol Cerveza, Saint Archer, and so many others.

Products at Molson Coors

Molson Coors has some of the best beer varieties to offer to all the beer enthusiasts out there. Some of its most iconic and beloved types of beers include Miller Lite, Leinenkugelโ€™s Summer Shandy, Coors Light, Molson Canadian, Coors Banquet, Carling and Staropramen, Saint Archer Gold, Blue Moon Belgian White, Creemore Springs and more.

Exciting Brewery Tours

Itโ€™s not just the beers that are exciting; you can also go on adventurous brewery tours and visit some of the most amazing breweries in the world!

These include:

On each tour, you get to learn about the breweryโ€™s history, legacy, pictures, archives, brewing processes, and so much more!

Miller Brewery in Milwaukee, Wisconsin

Vizzy โ€“ The Ultimate Hard Seltzer

With a goal to create the perfect year-round drink, Molson Coors has brought one of its most competitive products to the table. Itโ€™s called Vizzy, and it is a new, the ultimate hard seltzer that features innovative, refreshing, and bright flavors. It is also the first-ever seltzer to include the antioxidant Vitamin C in its ingredients to give it an edge over all its competitors. Itโ€™s just like any other hard seltzer, but with a meaningful addition in the form of Vitamin C, as well as with some of the most unique flavor combinations.

PRCA Sponsor-Coors Banquet

The Molson Coors Beververage Company has a brand that is a huge supporter of the PRCA (Professional Rodeo Cowboys Association). Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the rodeo sponsor for the NFR (National Finals Rodeo). Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrelmen in ProRodeo for their uniqueness,ย  determination, and passion that they display in the rodeo arenas all throughout the United States. Coors Banquet is dedicated to its fans with a grass-roots sponsorship of local rodeos as well as ingenious marketing.

Last Updated on 07/04/2020 by Megan deFabry

About the Author:

Biography:

Howdy, I'm Megan deFabry. I grew up in Reno, Nevada, but since 2017 my heart has called Texas home. I now reside in Austin, Texas since 2020. I'm driven by my faith, cherished relationships with family and friends, and my professional ambitions. I'm passionate about digital marketing and journalism, especially the wide-open spaces of America's Western lifestyle, the grit of agriculture, the excitement of rodeo, and the heart of country music.

For nearly a decade, I've been sharing this way of life through storytelling. And like any good cowboy tale, there's a loyal sidekick, my little Dachshund, Frank, who I adopted from a shelter in New Braunfels, Texas, back in 2018. He keeps me grounded, reminding me to chase horizons and savor life's simple joys.

I graduated from Texas State University with a Bachelor of Science in Consumer Affairs and a minor in Mass Communication. My major taught me to decode consumer behavior, which is crucial for marketing, while my minor sharpened my storytelling skills. Since then, I've spent years mastering SEO and content strategy, staying ahead in a fast-moving field. My work even caught the eye of Cowboy Lifestyle Network's CTO, Irish Padmore, who recognized me for contributing to his research on Consumer Behavior in the Age of AI.

Since 2018, I've been honored to work at Cowboy Lifestyle Network. Now as Editor-in-Chief writing, editing, and publishing articles that capture the cowboy spirit, crafting strategies rooted in Western values, and building real client connections. Guided by ethical journalism, I aim to tell stories that resonate and reflect the unsung heroes of the Western spirit.

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