The National Western Stock Show is riding back into Denver from January 10–25, 2026, and this year’s event is shaping up to be one of the most thrilling in its long, storied history. For sixteen straight days, the National Western Complex will transform into a powerhouse of livestock competition, world-class rodeo action, elite equestrian sport, and nonstop Western entertainment. If there is one event that captures the true spirit of the American West, this is it.
What began in 1906 as a modest gathering for ranchers has grown into a world-renowned celebration that draws more than half a million visitors each year. Its legacy runs deep. Generations of families, competitors, horsemen, breeders, and spectators travel from across the globe to be part of this annual tradition. The 2026 edition will carry forward that legacy with even more energy, competition, and spectacle.
Heartbeat of the Stock Show
The livestock shows are the heartbeat of the Stock Show. The barns and yards come alive with champion cattle, gleaming horses, proud sheep and swine, and the unmistakable hum of exhibitors preparing for their moment in the ring. Guests can wander through the bustling grounds, watch young exhibitors compete with determination far beyond their years, and witness the intense preparation that goes into every class and auction. The atmosphere is electric and authentic, with every corner of the complex showcasing the grit and dedication behind ranch and farm life.
The rodeo arena cranks the excitement even higher. Professional athletes will battle it out in some of the toughest events in Western sports. Bulls explode out of the chute, broncs test even the best riders, and barrel racers scorch the dirt with lightning-fast runs. Special events like PBR Bull Riding, the Invitational Freestyle Reining, and the high-stakes Grand Prix Jumping offer a thrilling variety that keeps the adrenaline pumping day after day. The Performance Horse Showdown adds a fresh competitive edge, blending skill, precision, and sheer horsemanship into one gripping event.
“There is no place that captures the grit and heart of the American West quite like Denver in January. Attending the National Western Stock Show is a tradition that connects us to our roots, but getting to experience it alongside a true Colorado original like Pete Coors takes it to a whole new level. Pete isn’t just a leader in industry; he is a champion for the Western way of life. Seeing his passion for the heritage we all love and the legacy he’s helped build here, reminds you that while the times change, the spirit of the cowboy remains as strong as ever.”
Aaron Kuhl
COO Cowboy Lifestyle Network
Outside the Arena
Away from the arena, the Stock Show delivers a festival-like atmosphere. The sprawling trade show offers everything from handcrafted leatherwork and custom cowboy hats to fine art, ranch equipment, and gourmet western foods. The historic yards echo with the sounds of livestock, live demonstrations, and the joyful chaos of families exploring together. Children line up for pony rides, cheer through the hilariously intense Mutton Bustin’, and experience a taste of true Western culture. Cultural showcases like the Mexican Rodeo Extravaganza bring music, dancing horses, and traditional charro artistry to the spotlight, captivating audiences year after year.
Whether you come for the thrill of the rodeo, the beauty of the horses, the power of the livestock shows, the shopping, the food, or simply the atmosphere, the 2026 National Western Stock Show offers an experience unlike anything else. It is a celebration of heritage, hard work, and the enduring spirit of the West. For sixteen days, Denver becomes the epicenter of excitement, tradition, and Western pride.
Key Event Details
National Western Complex
4655 N Humboldt St,
Denver, CO 80216
January 10 – January 25, 2026
- Additional Venues: Denver Coliseum and LVC at the National Western Center
- Tickets: Tickets for various events (rodeos, horse shows, etc.) are available now. Purchasing a ticket to a specific event on a given day includes free grounds admission for that same day. Grounds admission can also be purchased separately.
- Free Day: There is a free grounds admission day scheduled for Tuesday, January 13, 2026.
- Parking: Free parking is available in designated lots and at Coors Field, with complimentary shuttle bus services provided.
Featured Events
- Stock Show Kick-Off Parade: Kicks off the event in downtown Denver on Thursday, January 8, 2026, at 12:00 PM, featuring a cattle drive with longhorns, horses, and marching bands.
- Colorado vs. the World Rodeo: An exciting opening-day event on January 10, 2026, featuring local champions competing against international counterparts at 11:00 AM, 3:30 PM, and 8:00 PM.
- Mexican Rodeo Extravaganza: A culturally rich event on January 11, 2026, with Mexican-style bull riding, trick roping, and Mariachi music at 2:00 PM and 6:30 PM.
- PBR Bull Riding: The PBR Pendleton Whisky Velocity Tour stops in Denver from January 12-14, 2026, with events each evening at 7:00 PM.
- Pink Pro Rodeo: A special pro rodeo dedicated to raising breast cancer awareness, scheduled for January 15, 2026, at 7:00 PM.
- MLK Jr. African American Heritage Rodeo: This event on January 19, 2026, at 6:00 PM celebrates the history of black cowboys and cowgirls in America.
- Military Appreciation Rodeo: A dedicated pro rodeo to honor servicemen and women on January 20, 2026.
Don’t Miss Your Chance
As the dust settles on the downtown streets following the legendary kickoff parade, the real magic begins behind the gates of the National Western Complex. Whether you are a lifelong rancher looking for the next champion sire or a city dweller eager to witness the raw power of a 2,000-pound bull, the 2026 National Western Stock Show promises an unforgettable encounter with the heart of America.
Don’t miss your chance to be part of this 120-year-old tradition. Grab your boots, bring the family, and prepare to experience the grit, the glamour, and the undisputed soul of the West.
Last Updated on 12/28/2025 by Olivia Clements
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