As we officially head into fall, the second Coors Banquet and Wrangler collaboration brings a fresh take on Western style to the season ahead. Following the success of the brands’ first collection last year, the latest lineup blends Wrangler’s iconic Western silhouettes with Coors Banquet’s unmistakable style across denim, shirts, vests, outerwear, and accessories.
Western Style Meets Music Culture
The collaboration builds on the longstanding connection both brands have to country music, from the artists who wear them to the fans who have made them part of their own concert and festival wardrobes.
The collection’s denim-heavy lineup and layered pieces make an easy transition into fall. From Wrangler classics reworked with Coors Banquet details to statement pieces designed for nights out, the collection brings together the ruggedness of Western wear with the energy of live music. Highlights include:
- Embroidery Jacket: A layer that’s seen a few miles – and is ready for more. This heavyweight denim jacket carries the tradition of the West forward with all the details you love and know, as well as custom embroidery across the back toasting to the second drop of a collection that always keeps you in good company.
- Brushpopper Cowboy Cut Work Shirt: The Wrangler staple gets a Coors Banquet update with a signature stripe, W stitching on the front pockets, pearl snaps and a Coors Banquet logo tag. Its workwear-inspired construction also makes it a natural layering piece as temperatures drop.
- Men’s Wrangler 13MWZ Cowboy Cut Jeans: Wrangler’s time-tested jeans get a beer-inspired update in denim wash and ecru. The styles feature Coors embroidery at the coin pocket, along with Coors Banquet and Wrangler patches on the back pockets. Matching vests and co-branded embroidered jackets complete the collection.
- Classic Crewneck: A classic layer with legendary attitude. The Wrangler x Coors Banquet Crewneck delivers timeless comfort with a bold Western backbone. Cut with a regular fit, it’s designed to feel just right – easy to wear, easy to style, and easy to mix into your everyday rotation.
- Women’s Printed Vest and Bailey Flare Jeans: The coordinated set features an allover red-and-white print of Coors Banquet branding and iconography. The Bailey Jeans are also available in a beer-inspired wash, with a fitted hip and flared leg.
“Wrangler has been the unofficial uniform of country music for decades, seen on the legends on stage as well as the fans in the front row,” said Holly Wheeler, Vice President of Global Brand Marketing at Kontoor Brands. “Our partnership with Coors Banquet honors that heritage, blending festival style with rugged functionality. This collection is for those who live for the music and the Western lifestyle, designed to withstand the energy of a summer crowd and the grit of the open range alike.”
A Collection With a Soundtrack
The music connection continues through a special appearance by longtime Coors Banquet fan Chase Rice. These limited-edition jeans feature music from Chase Rice’s newest single, “Connie Lou”, embedded right into the denim using Coors Banquet.
The Wrangler x Coors Banquet 13MWZ Jean takes the most legendary jean in the West and gives it a laid-back, ready-to-rock attitude. Built with the same time-tested Cowboy Cut fit, this version leans into easy fall energy and timeless American style. Toasting the moment, these limited-edition Cowboy Cut jeans also come with a Coors embroidery at the coin pocket and a Coors Banquet patch on the wearer’s back left pocket. It’s the kind of denim that feels just as right at a festival as it does around a bonfire.
“Coors Banquet has always been deeply rooted in the moments and stories that shape country culture,” said Matt Carpenter, Vice President of Marketing, Coors Family of Brands. “This collaboration with Wrangler and Chase Rice brings that spirit to life, turning an authentic personal story into something fans can connect with on a deeper level, from the music itself to the craftsmanship behind the ‘Beer Chords.’”
Wrangler
The Western Wear icon since 1947, Wrangler is an authentic American brand with a rich legacy rooted in the Western Lifestyle. The brand is the title sponsor of the Wrangler National Finals Rodeo and a supporter of hundreds of western events across North America. From the greatest rodeo cowboys and cowgirls in the world, like Stetson Wright, JB Mauney, and Hailey Kinsel, to headlining country music artists, George Strait, Lainey Wilson, and Cody Johnson, Wrangler is the brand of choice for the biggest stars in the West. Long Live Cowboys! Long Live Cowgirls!
Coors Banquet
Coors Banquet is celebrating 152 years in 2025. For those 150-plus years, they haven’t compromised their craft. You get what you give, and they’ve only given the best that they can brew. Banquet is brewed with 100% Rocky Mountain water, so when you’re enjoying a Banquet, you’re drinking history. Coors Banquet has been an amazing and loyal sponsor of professional rodeo since 1980. Their support runs deep for the inspiration and passion of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the rodeo sponsor for the NFR (National Finals Rodeo). Coors Banquet launched its “Man in the Can” program in 1984. The program recognizes top barrel men in ProRodeo for the uniqueness, determination, and passion that they display in the rodeo arenas throughout the United States. Coors Banquet is dedicated to its fans with a grassroots sponsorship of local rodeos as well as ingenious marketing. Next time you’re thirsty for a cold one, Make It a Banquet.
These are some of Cowboy Lifestyle Network’s favorite brands. Let’s see you in the Wrangler x Coors merchandise at the next event we see you at.
Last Updated on 10/12/2026 by Carly Davidson
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