Tex Earnhardt at Earnhardt Ranch

Tex and Hal Earnhardt at Earnhardt Dodge Chrysler Jeep Ram


Most people who live in Arizona have seen or heard the familiar commercial ending in “Now That Ain’t No Bull!” Of course, this catchy saying comes from none other than the Cowboy Lifestyle Network’s favorite auto dealerships, Earnhardt Auto Centers.
Why does CLN respect this company? If you have not heard the story already, Tex Earnhardt is the iconic cowboy that started this automotive empire one car at a time, while everyday sticking to his “true blue” roots and pure values of the traditional American man. Tex was only 21 years old when it all started, making him the youngest in the business at the time. For Tex, success, fame, and fortune has not wavered his rock solid value system, but has pushed him to believe in his honest way of life even harder.

The CLN Team with Lucinei Nunes Nogueira Jr., Victor Aros, Hal and Tex Earnhardt


Tex Earnhardt is a modest and humble man with great conviction. Even though he could drive any vehicle he desires, he remains a proud driver of his Ford Excursion that has more than 160,000 miles on it, and naturally, with bull antlers mounted to the front. Tex says the car runs fine and he simply does not need a brand new car. What a guy! Furthermore, Tex contributes his real success in life to the fact that he has a great family, wife, and great friends because “that’s all there really is in life.”

Tex Earnhardt with Brazilian team roping prodigy Lucinei Nunes Nogueira Jr.


The life of Tex Earnhardt is proof of the true blessings in life and evidence of the rewards that hard work and integrity produces.
His legacy is a real American success story which makes that popular logo and saying, “That Ain’t No Bull,” just as much about Tex Earnhardt as it does his company.
The Cowboy Lifestyle Network is proud to know the Earnhardt family and represent their establishment.

Patrick OD O'Donnell

The moment a bull's gate swings open—that's when Patrick "OD" O'Donnell feels most alive. From his early days riding bareback through Arizona pastures to revolutionizing the bull riding industry as President of Bull Riders Only, OD has lived the Western lifestyle he now champions as Founder of Cowboy Lifestyle Network. Growing up in Casa Grande's sunbaked agricultural heartland, he didn't just learn about horses and ranching, he lived it daily, developing the instincts and grit that would later attract 4 million followers to CLN's authentic voice. After his baseball days at the University of Arizona, OD saw something others missed: bull riding wasn't just a sport, but was compelling entertainment waiting for the right vision. Between 1990-1997, his leadership transformed local rodeo competitions into sold-out arena events that changed Western sports forever. Today, that same pioneering spirit drives CLN's coverage of everything from championship rodeos to the quiet heroism of ranch life. When he's not building the digital home for cowboy culture, you'll find OD supporting Harris Brothers Charity Foundation, leading CLN’s 25-year Christmas Toy Drive for Arizona kids, or sharing his love of horsemanship with special needs riders through Arizona's own Horses Help. Living proof that authentic Western values still have the power to transform lives.

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